Firm leaders, marketers, and business developers need to continually scan their environments to uncover trends that will impact their vertical markets, their clients, and their firms directly. This presentation looks at many of the trends or potential trends that are currently affecting design and construction firms – or are coming in the near future. This presentation captures more than two dozen of these megatrends and interprets them for A/E/C professionals.
- Attendees recognize the megatrends that will impact their firms and their clients.
- Attendees will evaluate which trends will be the most disruptive, and identify corrective actions to take.
- Attendees will incorporate environmental scanning into their firm administration program to stay abreast of economic and business trends.
- Attendees will interpret megatrends and incorporate this knowledge to differentiate their firms and gain a competitive edge.
Presented by: Scott D. Butcher, FSMPS, CPSM. The content for this presentation was originally developed for what became Scott’s most popular blog post on the Engineering News-Record website (“31 Trends Impacting the A/E/C Industry that You Should be Following Now“), capturing primary and secondary research. From there it evolved into a lunch-and-learn program that Scott presented to co-workers. He later included some content as moderator for the “Think Like A CMO” panel at SMPS Build Business in Los Angeles, and with William R. Long, PE, LEED AP, FSMPS (VP of Canuso Jorden), Scott will be delving into the trends topic once again at Build Business 2016 with the presentation “The Butterfly Effect and it’s Impact on the A/E/C Industry.”
This program qualifies for 1.0 AIA LU. Format: Course led by instructor in-person.