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You are here: Home / Archives for Scott Butcher

Oct 29 2018

Weird MEP History: The Common Cup

by Craig G. Malesic, LC, PMP, EIT

Note: This is the first installment of an occasional series, Weird MEP History, which deals with interesting and sometimes strange facts and tidbits throughout the history of mechanical, electrical, and plumbing systems.

We all know what a “Water Fountain” looks like, Right? We call them Water Fountains, Drinking Fountains, and Bubblers, just to name a few. You probably have something like this in mind…

Drinking Fountain
Drink Fountain. Source: Wikimedia Commons.

But this is not what Water Fountains looked like at the end of the 1800s. Water Fountains consisted of a municipal spigot and a cup or ladle-type spoon attached to a chain. This was colloquially required to as the “Common Cup” or “Community Cup.” Here is an example of what I am describing:

Common Cup
Common Cup or Community Cup
Drinking Cup
Drinking Cup, 1880s, New England. Source: Massachusetts Water Resources Authority

Now you may be thinking to yourself…”That is crazy, who would do that?” Well it is not just an old concept, in fact it still exists in many countries today!

Common Cup Ad
An advertisement promoting the abolition of the Common Cup. Source: Kansas Historical Society.

Around the beginning of the 20th century, a greater emphasis was placed on public health. The spread of disease was beginning to be understood and the seemingly radical concepts by “rouge” scientists and doctors on germ theory was started to be more widely accepted. In 1888, a company name Kohler Water Works (perhaps you heard of Kohler) invented the bubbler. This was drinking fountain that shot an inch of water straight up. These changes began to mark the beginning of the end for the Common Cup in America.

Kohler Bubbler Fountain
Kohler Bubbler Fountain

From around 1900 to about 1912 a battle waged to ban the Common Cup. Smear campaigns erupted accusing the disposable cup industry of conspiring against the common cup. Public Health officials rallied for communal health and politicians began to take sides. Marketing campaigns were developed to gain public support.

First Drinking Fountain in London
First Public Drinking Fountain in London. Note the “Replace the Cup.” Source: Wikimedia Commons.

Ultimately public health prevailed. Chicago, IL banned the Common Cup on May 24, 1911. Plainfield, NJ follow suite on July 4th of the same year. More municipalities followed and the concept is not only gone from consciousness, but would be considered gross by anyone presented with the idea today – at least in the United States.

If you want to learn more, there are many blogs that detail a more complete history of this weird practice.

And if you are in need of plumbing engineering and don’t want to share a Common Cup, contact Steve List, PE, Manager, Plumbing, at 717-434-1557 or slist@jdbe.com.

Connect with Craig

  • LinkedIn: https://www.linkedin.com/in/craig-malesic-9a4b4923/
  • Twitter: https://twitter.com/CMalesic

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Written by Scott Butcher · Categorized: Plumbing Posts, Weird MEP History · Tagged: Common Cup, Drinking Fountains, Plumbing, Weird MEP History

Oct 25 2018

The Secret Value-Add to Your Project Team: You

by Scott D. Butcher, FSMPS, CPSM

I’ve been a member of the Society for Marketing Professional Services (SMPS) for more than 25 years, and in that time I’ve contributed more than a dozen articles (solo or with co-authors) to Marketer, The Journal of the Society for Marketing Professional Services.

Below you’ll find my latest article, “The Secret Value-Add to Your Project Team: You.” The article looks at ways that marketing and business development professionals in A/E/C firms can engage with project teams to offer expanded services – billable or value-added – on projects. These include a number of approaches:

  • Provide content for client social media, eblasts, and newsletters
  • Conduct market research for the project
  • Help the client plan and manage events
  • Write or ghost write op-eds for the newspaper
  • Assist the client with media relations
  • Develop project presentations and videos
  • Prepare project talking points and value messages
  • Serve as project photographer / videographer
  • Manage components of the project that are beyond a typical design and construction project
  • Develop project graphics and signage
  • Create a project website to inform stakeholders
  • Serve as spokesperson for the project
  • Facilitate stakeholder meetings or community charrettes

The article also includes thoughts from Mandy Arnold, president of Gavin, a digital public relations and marketing agency serving firms in a number of industries, including A/E/C. Check it out:

Secret Value Add Article

Secret Value-Add

 

Copyright info for the article: ©Marketer, The Journal of the Society for Marketing Professional Services, October 2018, www.smps.org.

Connect with Scott

  • LinkedIn: https://www.linkedin.com/in/scottdbutcher
  • Twitter: https://twitter.com/scottdbutcher

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Written by Scott Butcher · Categorized: JDB IQity, Marketing, Project Management · Tagged: A/E/C, Marketing, Project Management

Oct 11 2018

Centralizing Construction Project Information

Construction Project Information

by Tom Traina, MBA, CSM

There is much discussion regarding waste and inefficiency in the construction of a building, yet most A/E/C firms struggle to find the same level of efficiency improvements realized in the manufacturing sector over the past two decades.

I believe a major challenge holding the industry back is the ever-changing roster of contributors to a construction project. You have many contractors through the lifecycle of the project. Names change, companies change, and we each operate through our preferred channels of communication. This inconsistency complicates the ability to achieve cohesion as a team. Imagine if we could each agree on #Slack —all of our problems would be solved!

Across all these players, there are also differing levels of communication skills, technological skills, and attention to detail. Gaining alignment on one platform is a challenging proposition within a single company, much less dozens of companies loosely coupled by AIA contracts.

Who owns the communication across a construction project?

It is not the owner/client of the project. They are working on leveraging the new facility to increase and improve productivity of their company or institution.

It is not the designer(s) of the project, either. They inform the plan for building or renovating the property.

Client owners often retain a Construction Manager (CM) to manage all the facets of a construction project, including the communication between skilled professionals to coordinate the orchestrated effort of executing a design. (Note that I’m referring to Construction Manager as a project role, not a specific project delivery approach.) The range of contributors include architects, engineers, project managers, skilled labor, contractors, construction managers, accounting staff members, owner staff members, regulatory officials, haulers, security guards, and on and on.

There is a critical need to centralize all communication and access to information to enable all contributors to be able to make informed decisions with regard to their responsibilities for completing a construction project.

It is within these thousands of collaborations and communications where waste and inefficiency can be found and eradicated.

Successful Construction Management teams have established processes and platforms to improve the collaboration of all contributing members.

The CM who owns the platform must recognize the need for user participation, provide ample support to compel internal and external users to participate, and facilitate the hell out of it. Perhaps the ‘C’ in CM should be communication.

I recently partnered with a client to implement the BIM 360 Docs platform from Autodesk. This firm specializes in Design-Build projects and is tightly partnered with a specific Architectural and MEP Engineering firm. Their decision to invest in the Autodesk platform stems from the extensive use of Autodesk products by the two partner design firms.

This post is in no way a strict endorsement of Autodesk, as there are many software providers offering a solution to centralize project information and communications. Others have found success using integrated, best-of-breed solutions across multiple products. The process of software selection requires an analysis of what the problems the CM is trying to solve, technical capabilities of staff and, of course, budget. Please reach out if you would like to discuss these considerations specific to your applications.

My goal with this post is to provide high-level considerations for implementing BIM 360 for construction management projects.

The First 90 Days of BIM 360

Below I share my experience implementing Autodesk BIM 360 for the first 90 days of software use.

Initially, we outlined the three simple aspects of communication to be addressed to get started on the platform. Here are the goals we established for the first 90 days:

  1. Prepare Daily Update Reports
  2. Create Checklist Templates in Platform
  3. Develop Tasks for Execution of Checklists

Our first step was to identify the scope of contributors to be introduced to the platform. Unless you are a startup, your company has existing platforms and processes that need to be adapted to or replaced by the Autodesk BIM 360 platform – or any other platform you choose.

You should also start by determining who the company intends to engage directly on the platform. Most firms have already adopted an online shared storage solution for exchanging project documents that are either too big or too important to be shared through email attachments. Additionally, the status of an email request is impossible to gauge without a phone call or another email. Requirements typically include the ability to synchronize, secure, and share access to project information. Examples of these include cloud storage services such as Dropbox, Box.com, Microsoft OneDrive or ShareFile, to name just a few.

Managing User Provisioning 

When considering Autodesk BIM 360, the CM must determine the level of interaction expected from external contributors. This is important to understand the license volume you will need to maintain to support a project throughout its lifecycle.

Determine which specific processes you plan to implement on the newly-acquired platform, based upon priority order.

Email has been a core tool for communicating with project partners since the end of the last century. What role will email play in your project? Can you rely on it? At the start of the implementation phase, identify the biggest challenges you are attempting to resolve with the platform decision.

You can limit the initial implementation to internal staff only. This is not ideal for the long term but allows your organization to develop platform best practices before opening it up to the entire project team. Other components of a successful implementation include:

  • Training of staff
  • Training of external users
  • Acquisition of peripheral devices to facilitate engagement with the platform
  • Provision of technology support for design and configuration

Pre-Purchase Decisions 

Which components do you need to get the most from the solution? Autodesk is in a state of transition between their legacy applications and a shiny, new integrated cloud platform designed to bridge design activities with construction and facilities management. The new platform also promises an open architecture to allow for integration with other software solutions through the use of Application Programming Interfaces (API).

Our implementation needs on this project required the use of the feature-rich Autodesk BIM Field service, a tried and true legacy application for managing construction activities on the project site. The newer BIM 360 Docs platform has a comparable BIM 360 Build service; however, not all of the BIM Field features had been released at time of our implementation. (Summer 2018)

Navigating the legacy and new platform does create a somewhat disconnected experience between BIM 360 Docs (new) and BIM Field (legacy), but Autodesk has made it manageable. You must thoroughly assess the features of the new and legacy services you are considering within the Autodesk BIM ecosystem to better inform your initial implementation choices.

How Many Seats are Required to Use the BIM 360 Solution? 

Adopting the platform as marketed would require a basic BIM 360 Docs seat for anyone who engages the project. A phased approach to implementation could allow an initial savings on base BIM 360 Docs seats until you are ready to incorporate all processes into the platform. This will be dictated by the priority of those issues you are attempting to address with the solution. Employing specific software services, like BIM 360 Design or BIM 360 Build, in support of design or construction, requires a specific service seat enabled by a BIM 360 Docs seat. A base BIM 360 Docs seat accompanies the purchase of an advanced service seat. For example, the purchase of a BIM 360 Build seat will include a BIM 360 Docs seat. Of note, a BIM 360 Build purchase currently includes a seat of the legacy BIM Field for use under the same license. If you intend to use BIM Field, be sure to let your reseller know prior to purchase.

Get Familiar with the Platform 

So, you have invested in Autodesk BIM 360, taken the time to familiarize yourself with the platform, and learned about the interaction between services. This may seem like an obvious approach, but is rarely the way most people embark with a new software program. We have all engaged enough software interfaces in our lives to think we can “just figure it out.” This is a big mistake: RTFM! Read the Manual.

I strongly recommend that you purchase training hours from your Autodesk reseller or a qualified training consultant. You will need to maintain dedicated staff to set up and support the platform. If your budget does not allow for the extra cost of training, Autodesk has developed an extensive knowledge base, including helpful training videos. Allocate time to review the basics of the platform in your implementation project plan.

Set Up the BIM 360 Environment

Invite Your Team Members

This requires an Autodesk login to be set up based on an email address. The Autodesk user is free to create, but allowing a user to connect to the BIM 360 Docs project will require a seat license per Autodesk BIM 360 Docs pricing. The owner of the BIM 360 project will typically pay for the license to be used for the project; in the case of our project it was the Construction Management company.

Add Your Contracting Companies to the Platform 

A best practice is to identify and configure the known contracting companies you regularly partner with, so they can be easily added to a project. This is a good, quick step to start realizing the value of a centralized platform – when you simply assign a contractor to a task from a dropdown list, and all their contact information is readily available. Feel the power.

Add your Contracting Company Contacts to the Platform 

This step is required if you bought extra BIM 360 Docs seats to allow external partners to engage the platform for activities like document libraries or submitting RFIs to the RFI flow. We did not set up this level of granularity for our launch, as contact with specific individuals in subcontracting organizations was still done from the project manager’s Rolodex.

Set Up a Project Template 

The first project you create should be a template project. This template can then be copied to accelerate the creation of future projects. All enhancements should be done in the template project so there will be no confusion as to where the latest and greatest structures for new projects are located.

Convert or Develop your Quality Checklists to BIM Field Checklist Templates 

Quality checklists are developed to direct a thorough assessment of the work being conducted by contractors and provide a complete list of items to be verified before the work unit can be signed off as complete. Considering all the disciplines within a construction project, you may have dozens of checklists prepared for your projects. If these checklists are maintained in electronic format, there are methods to convert the documents to a character separated variable (csv) file format for import into the BIM 360 platform.

BIM 360 Field guides the inspector through checklist questions and can automatically generate issue cases based on the response to the question. Executing checklists on a tablet enables users to attach pictures of the completed work to support the details of issue to improve resolution. Once the issue is identified and synced to the database, the appropriate members of project team can get to work on resolving the issue and completing the work.

Setting Up a Project 

Here are the steps to set up a project:

  • Copy the template project
  • Rename project with client/project specific details
  • Assign appropriate internal team members to the project
  • Assign a BIM Field license to users working directly with the project site
  • Assign applicable contractors to the project (if you are including external access to the site)
  • Define locations for the different areas of work on the project
  • Translate the project schedule milestones to tasks in BIM 360 Field Daily Update Reports

Admittedly, we had a very quick win for our initial project because it only required getting team members enrolled on the platform and then showing them how to navigate to the Daily Update tools in the interface.

Our starting point was to leverage Daily Activity Reports and the execution of Checklists within the application. This meant maintaining our existing File Transfer Protocol (FTP) solution before moving all project information to the BIM 360 library.

The goal was to simplify the creation and logging of Daily Activity Reports to be easily leveraged for monthly reporting back to the owner. Features as simple as populating weather conditions for the location when the report was started alleviates this trivial data entry and improves the accuracy of data.

BIM 360 Weather Detail

In the labor component of the report, contractors onsite are selected from a dropdown selection, number of workers onsite and hours can be easily captured with a comment and uploaded to the database.

BIM 360 Screen Capture 1 We were directed to only concentrate on construction activities after the bidding phase of the project was completed for implementation.

Create Checklist Templates in Platform 

The important distinction regarding checklists in BIM 360 Field is the difference between creation of checklist templates for reuse and instances of a checklist to be executed. The creation of checklist templates mentioned in this step describes a transfer of existing checklist questions and procedures being converted into BIM 360 Field checklist templates. Instances of these checklist templates are created for each unit of work in the project to be executed when the unit of work is complete.

For our project, we were able to convert questions from Microsoft Word documents to an Excel Spreadsheet, code the expected response field in a specific format, and upload to BIM 360 Field. If you do not have a library of documented checklists available, I recommend mapping out the review process of each work discipline on your projects outside of technology, like a whiteboard or piece of paper. Determine the critical inspection points to satisfy signoff on the work with a subject matter expert. Do not try to create the checklist content in BIM 360 Field, as it will stifle your creativity.

Tasks for Execution of Checklists

Take the project schedule and create a task for each project milestone. For our project, tasks were set up for a contracted unit of work to be completed and inspected for signoff. Tasks to execute checklists were typically scheduled for the day the work was to be completed and assigned to the construction manager on site.  The BIM Field service provides daily, weekly and monthly calendar view of tasks to give the construction manager a visual view of work to be done on the job. Here is a weekly view of a sample project:

BIM 360 Screen Capture 2

Benefits of the Initial Implementation

  • Capture of contextual photos for work completion or issues
  • Use of tablets to execute checklists in the field
  • Upload status to the platform for immediate visibility of status by the entire project team (based on permission and licensing)
  • Project status visibility of quality signoff for tasks and resolution of issues
  • Auditability of who inspected and signed off on work
  • Reporting capabilities in the platform to easily compile monthly project status reports

Conclusion 

This was a successful implementation with some quick wins for the client but has quickly become the new norm. As contributors experience the efficiency of centralizing the construction project information and status, creativity abounds. This is just an initial implementation and continual advancement is needed to truly realize the complete value of the platform.

I recommend a methodical approach to addressing your construction management challenges in priority order. Leadership must champion this implementation by mandating use by internal team members and compelling partners to participate in earnest. While this may be a “technology” project, two-thirds of every technology project is getting the people and the process right.

When determining the scope of any technology project, it is always best to walk before you run, or you may end up in the wrong place!

Connect with Tom

  • LinkedIn: https://www.linkedin.com/in/tomtraina/ 
  • Twitter: https://twitter.com/tdtraina

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Written by Scott Butcher · Categorized: Building Intelligence Management, JDB Insight, Technology · Tagged: BIM, Building Information Modeling, Building Intelligence Management, Construction Technology

Sep 28 2018

When Should You Up Your Business Development Game?

Up Your Business Development Game
By Scott D. Butcher, FSMPS, CPSM

You’ve probably heard the one about the company that got so busy working on projects that they stopped doing business development. And why not? Their phone just kept ringing with new opportunities. But then the phone stopped ringing – that was okay, it seemed, because there was still work to be done (aka, backlog!). Soon, however, workload began to diminish. Staff members who had decreasing amounts of billable time were told to “go get work.” Beyond the firm’s existing clients, however, they had few relationships. Opportunities continued to diminish, and more staff found themselves without project work. Office stress levels went up, and layoffs followed.

Sound familiar?

This has played out tens of thousands of times in the architecture, engineering, and construction (A/E/C) industry. So how can a firm keep this scenario from becoming reality? By focusing on proactive business development. Right now, before it’s too late!

Research commissioned by SMPS/SMPS Foundation found myriad approaches to staffing business development. Mid-size and large firms are more likely to have dedicated business developers on staff than smaller firms. Firms of all sizes rely on technical professionals (seller-doers) to dedicate a portion of their time to business development. Some firms use seller-doers exclusively, while others incorporate a mix of dedicated business developers and seller-doers. Others use professional business developers exclusively.

No matter the size of your firm, however, you most likely have key staff members involved with business development: principals, project managers, construction executives, lead architects or engineers, and more. Industry surveys have revealed that A/E/C firms typically generate 80% of their work from existing clients, making this the most fertile ground for seller-doers to conduct business development – expanding services and locations with existing clients. Conversely, firms with dedicated business developers typically have them focus on generating opportunities with new clients.

But how, exactly, are technical professionals learning to sell? Sadly, only about one-third of firms provide any sort of business development training to staff members. Would you make a recent high school graduate a lead engineer? Would you let a newbie in the construction industry serve as a site superintendent?

Of course not!

So why expect your technical professionals to conduct business development when they have no appreciable training? Fortunately, the SMPS/SMPS Foundation research, which entailed a quantitative survey of more than 1300 industry professionals, as well as a series of qualitative interviews, determined how firms are conducting business development training; that is, for the one-third of firms that actually provide training! Techniques used by firms include:

  • Utilize dedicated business development and marketing staff to conduct training (50% of firms that offer training)
  • Attend webinars (40%)
  • Employ internal communications tools like email (37%)
  • Conduct annual workshops/meetings (37%)

For those firms currently offering training, here are the most common topics:

  • Delivering presentations / public speaking (62%)
  • Networking best practices (55%)
  • Developing presentations (52%)
  • Writing proposals (47%)
  • Starting conversations (41%)

The research also queried all participants about what training they would like to have, whether or not their firms currently offered any type of business development training. The top responses were:

  • Getting the most from client organizations (39%)
  • Developing client capture plans (34%)
  • Time management (33%)
  • Market research (27%)
  • Networking best practices (25%)

For many design and construction firms, times are good right now. Work is plentiful. Conversations around boardroom tables are more focused on finding staff to deliver projects than conducting proactive business development, much less offering business development training. And that’s a critical mistake. Whether the next industry downturn occurs in one year or three years, it will happen. Firms should never take their eye off the business development ball! One of the best ways to do that is to provide training to your principals, project managers, construction managers, and other key staff.

If you have dedicated business developers or a marketing department, you should empower them to develop a training program for your team. Reference the findings above for potential training topics.

To download a complementary copy of the 32-page research report from SMPS/SMPS Foundation, Sell. Do. Win Business. How A/E/C Firms are Using Staff to Win More Work, surf here: https://www.smps.org/wp-content/uploads/2016/10/Sell-Do-Win-Business-Web-Res-Report.pdf. Note: I led the research and authored the report. 

Interested in providing training for your staff? Check out my two new programs below, Building Better Seller-Doers and Content Marketing for A/E/C Firms!

Seller-Doer Training from jdbIQity

Content Marketing Training from jdbIQity

Reach me at 717-434.1543 or email me at sbutcher@jdbe.com if I can help in any way.

Connect with Scott

  • LinkedIn: https://www.linkedin.com/in/scottdbutcher
  • Twitter: https://twitter.com/scottdbutcher

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Written by Scott Butcher · Categorized: Business Development, JDB IQity, Marketing, Seller-Doer · Tagged: Business Development, Seller-Doer

Sep 21 2018

Productivity: Getting Sh*t Done

 

ProductivityBy Scott D. Butcher, FSMPS, CPSM

If you’re like most people, your To-Do List is a mile long. You have no problem adding to it, but it can take forever to remove something from it!

Sound like anyone you know? Perhaps someone you’ve seen in the mirror?

What does that mean for your personal productivity – or that of your colleagues?

Among the many items that decorate (or is “clutter” the proper term?) my office are a simple mug and book that share the same text:

“Get Sh*t Done”

The mug was a gift from a colleague who served with me on the SMPS Foundation Board of Trustees, given at the conclusion of my term as president. As she said when she presented it: “This was sort of your mantra this year.”

I had never thought of it that way, but it became my favorite saying!

The book was not something I went in search of, but is rather something that found me. While walking around a book festival on a hot summer day, I found the title staring me in the face. It is a collection of quotes from people – famous and not – about getting sh*t done. I purchased two copies: one for me, one for the JDB Engineering president.

The back cover of the book, published by STARTUPVITAMINS, has a quote that defines the contents of the book:

You cannot achieve by only talking about what you are going to do one day. You must get sh*t done. And you must surround yourself with other people who get sh*t done. – Aaron Levie, Box

But how good are you really when it comes to getting things done?

“Perfect is the enemy of good” is a quote often attributed to Voltaire, and it has been altered a number of ways over the years, including “Perfect is the enemy of done.”

But why is this? Part of the problem is that we often must rely on other people to contribute to getting things done. “I can’t finish this proposal until I get the narrative from Bob.” “I’d love to update the website, but I still don’t have the project description from Steve.” “I know the study is due tomorrow, but I still don’t have Joe’s section – and I can’t complete mine without it.”

These are all valid reasons for not getting stuff completed. We often must rely on others – to the extent that our To-Do List is at their mercy.

But that certainly doesn’t apply to everything we’re trying to accomplish. A friend of mine once shared with me his philosophy on why technical staff (seller-doers) are often unsuccessful at business development: “They won’t launch until they reach perfection, and perfection is something they know will never be achieved.”

In other words, “I can’t make that call until I finish my research.” “I can’t send that sales email until I get the wording just right.” “I’m just not comfortable with the content of the brochure yet.”

Does any of this sound familiar?

The same colleague offered that it’s not their fault: if they are from a technical background, they are trained to at least attempt to reach perfection. If a structural engineer stops their work at 80% and sends it out for construction, someone may die in a building collapse. If a mechanical contractor walks away 90% into a construction project, the HVAC system won’t work.

But in sales and marketing – as well as many other aspects of business – sometimes 80% complete is enough. Or 70%. Or even 60%. (I don’t recommend applying this philosophy to things like accounts payable, accounts receivable, and payroll – it probably won’t go over too well!)

We can’t let perfection – that is, 100% finished – be the enemy of getting sh*t done!

The agile methodology has been permeating the business world in recent years. It began as agile software development and later rolled into other aspects of business. (Just do a Google search on “agile marketing.”) Essentially, agile is a collaborative, iterative, evolutionary process that entails getting sh*t done, and then improving upon it after initial release to account for change, disruption, feedback, etc. as new information (data) becomes available. Think of all the iterations of a software program, each one improving upon the next.

Agile professionals use silly words like Scrum and Kanban, but the frameworks themselves are not silly (nor very complicated).

Should you send out a proposal that’s only 75% complete? Of course not – that’s not the spirit of agile. The spirit is releasing a quality product that meets your goals and the needs of the recipients or clients. But understand that it can be improved upon, and will be so the next time around – in this case, the next proposal. And the one after that can and should evolve as well.

Think about the importance of – to paraphrase one of the most popular slogans of all time – Just Doing It. Or Larry the Cable Guy advising to “Git R Done!”

It’s easy to write, rewrite, and then rewrite the rewrite, whether for a letter, report, proposal, blog, article, or something else. But at what point is it good enough? How many “great” things have you written, only to spend more time wordsmithing and agonizing over every last detail?

JK Rowling is rumored to have rewritten the first chapter of the first Harry Potter book 15 times! Her ending is a very happy one (fame, fortune, best-selling book and movie series), but rewriting something 15 times is not getting sh*t done in a business context!

I remember agonizing over the little things – words, graphics, etc. – earlier in my career, but then being frustrated to learn that my time-consuming tweaks had no added value … they went unnoticed, but “cost” me more time and prevented me from doing other things.

Presenters can spend dozens of hours – even hundreds of hours – perfecting presentations. I’ve been guilty of that! Unfortunately, science tells us that most of the audience will forget 50% of what was said within the first hour after the presentation, 70% within the first 24 hours, and 90% within the first week. Oh, and a presenter’s words and voice are only 40-50% of the impact of any presentation, anyway: the rest is nonverbal.

Of course, Maya Angelou so eloquently stated that “They may forget what you said, but they will never forget how you made them feel.”

What if you could pull together a presentation that provided the same level of impact in half the time you had originally planned? Guess what? You probably can – particularly if you focus on how to make your audience feel, and not so much on perfecting every minute detail or trying to cram way too much content into it!

People’s lives don’t hang in the balance for most of us. No one will die if I don’t spend 40 hours working on the next presentation, proposal, or article. In fact, most people won’t even notice if I only spend 20 hours. The rest of time is an opportunity cost; that is, the cost of not doing something else.

There are those things under your control and those things out of your control. When something is under your control, do it and do it well. But don’t do it to the point of perfect, because it will never come off your To-Do List. Stop wasting your limited time trying to reach something that is unattainable, anyway.

Likewise, don’t be that bottleneck that is preventing someone else from getting things done. Don’t sit on those documents you need to review (particularly if you are trying to elevate them to “perfection”)! Don’t procrastinate in providing required information. Don’t preside over the desk where things go to die! I’ve literally been waiting ten months for someone to provide information to me – for a project that was to help them do their job better. But hey, if it is not important to them, why should it be important to me?

At the end of the day, it is really about expending the right amount of effort to do the job, and do it well. No more, no less.

You’ve heard the expression that “everything else is just icing on the cake.” Guess what? Some cakes don’t need icing! And it’s easy to put way too much icing on a cake, making it inedible!

So do the necessary diligence.

Put forth the required effort to get it right, whatever it is.

Then trust in your abilities.

And finally, get sh*t done!

Connect with Scott

Contact Scott at 717.434.1543 or sbutcher@jdbe.com. Or connect with him to continue the conversation online:

  • LinkedIn: https://www.linkedin.com/in/scottdbutcher
  • Twitter: https://twitter.com/scottdbutcher

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  • Do Your Coworkers Value Your Time? (External link to Scott’s ENR blog)
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  • Resources for A/E/C Seller-Doers

Written by Scott Butcher · Categorized: JDB IQity, Marketing · Tagged: Productivity, Success

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