by Scott D. Butcher, FSMPS, CPSM In a prior post, we looked at the value of social media and social selling as a business development tool for seller-doers. In this post we’re going to review a related, but totally different approach: content marketing. Sometimes referred to as education-based marketing, inbound marketing, or thought leadership […]
Stop, Don’t Post that Photo: Understanding Copyrights & Usage
By Scott D. Butcher, FSMPS, CPSM Wouldn’t it be great if you needed a photograph for your website, blog, social media post, proposal, or presentation, and you could just hop online and find the exact image you wanted? Perhaps you could go to Google Images and do a quick search for the type of photograph […]
The Most Dangerous Words in Business
by Scott D. Butcher, FSMPS, CPSM I’ve heard it said that “We’ve always done it that way” is among the most dangerous phrases in business. I can’t say I disagree. Those six words effectively destroy innovation and keep companies from growing and evolving. And in the A/E/C industry, we hear those words a lot. In […]
Use the “Three R’s” to Simplify – and Strengthen – Your Blogs
by Scott D. Butcher, FSMPS, CPSM I’ve been beyond excited to see a number of my co-workers step up and become bloggers for www.jdbengineeirng.com. There’s a vastly inaccurate perception among far too many technical professionals that they don’t have anything important to say (write). The reality is that they are oozing with knowledge, and things […]
Those that Lead, Speak. And Write.
by Scott D. Butcher, FSMPS, CPSM For the past several years, “content marketing” has been the buzzword in the business world. We’ve all been told about the importance of blogs, ebooks, white papers, vlogs (video blogs), and more. And we’ve seen how some of the leading firms in our industry – of all sizes, by […]