JDB Engineering vice president Scott D. Butcher, FSMPS, CPSM has now been blogging on the Engineering News-Record website for more than a year, authoring more than 30 blog posts. Selections from some of his latest posts:
- It’s 2016 – How’s Your Marketing Plan?
- Is Your Employee Development Program Too Focused on Hard Skills at the Expense of Soft Skills?
- The Dark Side of Social Media: When Negative Comments Impact Your Brand
- Why Your Firm Needs Full-Time Business Developers
- Why Marketing Deserves a Seat at Your Strategic Planning Table