From retail spaces to office buildings to medial facilities, architects and lighting professionals are increasingly innovating lighting approaches to reinforce brands, create specific physical and emotional responses from the occupants, and enhance the quality of interior environments. This visual-rich presentation will delve into techniques being employed by designers, corporations, and institutions to create specific moods and reactions while also providing safe, energy efficient lighting solutions.
- Attendees will recognize how lighting has a direct correlation on the emotional responses that an occupant has to a space.
- Attendees will recognize how lighting has a direct correlation on the physical responses that an occupant has to a space.
- Attendees will explore how to incorporate lighting to enhance a marketing message or create a specific reaction from occupants in a space.
- Attendees will design lighting to maintain safe and code-required levels while also creating subtle moods dictated by the planned aesthetic goals of the project.
Presenter: Craig G. Malesic, PMP, LC, EIT. Craig is the former owner of a lighting design and electrical construction firm, and regularly presents on this topic as guest lecturer for a retail merchandising course at HACC – Central Pennsylvania’s Community College. He holds the Lighting Certified (LC) designation from the National Council on Qualifications for the Lighting Profession (NCQLP) as well as the Project Management Professional (PMP) certification from the Project Management Institute (PMI).