How do you differentiate your firm from the competition? By using the one true differentiator that your firms has — something no other firm does: your staff! This presentation covers the importance of developing personal brands for key technical staff members — why clients are increasingly requiring “branded” professionals as well as the tools that can be used to enhance and maintain reputations. There are two versions of the presentation — one targeted directly to technical professionals, and the other targeted to marketers working with these professionals.
- Attendees will recognize the value of personal branding and reputation management.
- Attendees will utilize a series of tools to build personal name recognition and expand their network of contacts.
- Attendees will create a personal marketing plan to advance their careers and establish themselves as thought leaders.
- Attendees will generate new opportunities for their firms by creating a reputation that leads to clients seeking them out for project commissions.