Tag Archives: Marketing

Design & Construction Trends: Where Are We Headed? Part III

By Scott D. Butcher, FSMPS, CPSM In covering the AEC industry trends for 2013 and beyond, we’ve had two posts and four trends.  The first post addressed Commoditization and Focus on Individual Team Members.  The second post  covered the War for Talent and Era of the Employee. In this post we’ll look at two more […]

Design & Construction Trends: Where Are We Headed? Part II

By Scott D. Butcher, FSMPS, CPSM In the last post I wrote about two of the trends impacting the AEC industry – Commoditization and Focus on Individual Team Members. This post continues the trends series, and focuses on two more areas related to staff: the War for Talent and the so-called Era of the Employee. […]

Design & Construction Trends: Where Are We Headed? Part I

By Scott D. Butcher, FSMPS, CPSM One of my favorite comedies is the film Groundhog Day, in which Bill Murray’s character wakes up on the same day over and over and over again, stuck in a cycle that not even death can break.  That is, until he gets things right.  In the design and construction […]

Creating a Powerful Personal Brand

By Scott D. Butcher, FSMPS, CPSM This article was originally published by the AIA Central Pennsylvania in the Summer 2011 issue of Architext. If there is a word Frank Gehry hates, it is “starchitect.” As he told The Independent in 2009, “I am not a ‘starchitect,’ I am an ar-chitect…” But don’t tell that to […]

A/E/C Project Photography Survey

by Scott D. Butcher, FSMPS, CPSM After my last post, Spring is for Photography, I decided to conduct research into how architectural, engineering, and construction firms obtain and use project photography.  A survey was created on SurveyGizmo [it is still open, please take it here if you haven’t yet: https://bit.ly/eGtZMl].  Once the survey was posted, […]

Spring is for Photography

By Scott D. Butcher, FSMPS, CPSM As the short, cold days give way to longer, milder days, it’s time to evaluate your photography needs. For many of us, the Great Recession – which continues in the design and construction industry – has led to a reduction or total elimination of photography budgets as we all […]

Social Media: A Short Primer

By Scott D. Butcher, FSMPS, CPSM It’s hard to avoid social media these days: LinkedIn.  Facebook.  Twitter.  Blogs.  YouTube.  Flickr.  WordPress.  Blogger.  The list of social media sites goes on and on, and now numbers in the hundreds.  Many of us originally considered social media to be a “kids” activity – high school students on […]