Scott D. Butcher, FSMPS, CPSM, vice president of JDB Engineering, recently lead three roundtables as part of the pre-conference proceedings at the 2010 Build Business Conference in Boston, MA.  Build Business is the annual national conference of the Society for Marketing Professional Services (SMPS).  Scott’s roundtables were focused on marketing planning for architectural, engineering, and construction firms and were held on CPSM Day.  CPSM stands for Certified Professional Services Marketer and is the marketing certification offered through SMPS.  This is the second time that Scott has led roundtables on marketing planning at the conference; he previously did so at the national conference in San Diego.  He has been a member of SMPS since 1992 and certified as a marketing professional since 1993.



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