by Scott D. Butcher, FSMPS, CPSM

I’ve been a member of the Society for Marketing Professional Services (SMPS) for more than 25 years, and in that time I’ve contributed more than a dozen articles (solo or with co-authors) to Marketer, The Journal of the Society for Marketing Professional Services.

Below you’ll find my latest article, “The Secret Value-Add to Your Project Team: You.” The article looks at ways that marketing and business development professionals in A/E/C firms can engage with project teams to offer expanded services – billable or value-added – on projects. These include a number of approaches:

  • Provide content for client social media, eblasts, and newsletters
  • Conduct market research for the project
  • Help the client plan and manage events
  • Write or ghost write op-eds for the newspaper
  • Assist the client with media relations
  • Develop project presentations and videos
  • Prepare project talking points and value messages
  • Serve as project photographer / videographer
  • Manage components of the project that are beyond a typical design and construction project
  • Develop project graphics and signage
  • Create a project website to inform stakeholders
  • Serve as spokesperson for the project
  • Facilitate stakeholder meetings or community charrettes

The article also includes thoughts from Mandy Arnold, president of Gavin, a digital public relations and marketing agency serving firms in a number of industries, including A/E/C. Check it out:

Secret Value Add Article

Secret Value-Add


Copyright info for the article: ©Marketer, The Journal of the Society for Marketing Professional Services, October 2018,

Connect with Scott

You Might Also Like

Leave a Reply

Your email address will not be published. Required fields are marked *