by Scott D. Butcher, FSMPS, CPSM
I’ve been a member of the Society for Marketing Professional Services (SMPS) for more than 25 years, and in that time I’ve contributed more than a dozen articles (solo or with co-authors) to Marketer, The Journal of the Society for Marketing Professional Services.
Below you’ll find my latest article, “The Secret Value-Add to Your Project Team: You.” The article looks at ways that marketing and business development professionals in A/E/C firms can engage with project teams to offer expanded services – billable or value-added – on projects. These include a number of approaches:
- Provide content for client social media, eblasts, and newsletters
- Conduct market research for the project
- Help the client plan and manage events
- Write or ghost write op-eds for the newspaper
- Assist the client with media relations
- Develop project presentations and videos
- Prepare project talking points and value messages
- Serve as project photographer / videographer
- Manage components of the project that are beyond a typical design and construction project
- Develop project graphics and signage
- Create a project website to inform stakeholders
- Serve as spokesperson for the project
- Facilitate stakeholder meetings or community charrettes
The article also includes thoughts from Mandy Arnold, president of Gavin, a digital public relations and marketing agency serving firms in a number of industries, including A/E/C. Check it out:
Copyright info for the article: ©Marketer, The Journal of the Society for Marketing Professional Services, October 2018, www.smps.org.
Connect with Scott
- LinkedIn: https://www.linkedin.com/in/scottdbutcher
- Twitter: https://twitter.com/scottdbutcher