Category Archives: Firm Management

May 2018 A/E/C Environmental Scan

by Scott D. Butcher, FSMPS, CPSM What’s happening in the architecture, engineering, and construction (A/E/C) industry right now? Firms should always be paying attention to the industry indicators, whether those metrics are leading or lagging. Below you’ll find a current snapshot of some of the best-known metrics in our industry. American Institute of Architects The […]

Stop Tracking Your Hit Rate the Old-Fashioned Way!

by Scott D. Butcher, FSMPS, CPSM Ah, the hit rate. The much-maligned, quasi-useful metric by which many firms live and die. Also known as win rate, this is a very simple formula to judge the “success” of marketing efforts. The SMPS Foundation recently published Measuring for Success: A Look at Hit Rates & Other KPIs […]