by Scott D. Butcher, FSMPS, CPSM In a prior post, we looked at the value of social media and social selling as a business development tool for seller-doers. In this post we’re going to review a related, but totally different approach: content marketing. Sometimes referred to as education-based marketing, inbound marketing, or thought leadership […]
Tag Archives: Social Selling
by Scott D. Butcher, FSMPS, CPSM Should seller-doers be engaged on social media, or is it a waste of time – a series of distractions about cat videos and what your friends had for dinner last night? Social media has changed greatly since the early days, and today most A/E/C firms have some level […]