Author Archives: Tom Traina

May 2018 A/E/C Environmental Scan

by Scott D. Butcher, FSMPS, CPSM What’s happening in the architecture, engineering, and construction (A/E/C) industry right now? Firms should always be paying attention to the industry indicators, whether those metrics are leading or lagging. Below you’ll find a current snapshot of some of the best-known metrics in our industry. American Institute of Architects The […]

The VRF Checklist

By Kevin Angle, PE If you’re anything like me, you are constantly making lists, whether it be a grocery list, materials list, or to-do list to make sure everything gets done. In my opinion, lists are one of those “necessary evils.” They can seem aggravating at times because, let’s face it, the entire list rarely […]

JDB Engineering Staff Present at Regional, National Conferences

JDB Engineering staff continue to speak to audiences large and small! Craig G. Malesic, LC, EIT, PMP, recently presented Lighting for Mood at the National Facilities Management & Technology Expo (NFMT) in Baltimore, MD. NFMT is the largest facilities management trade show in the United States. Craig’s presentation is part of our AIA CES program, […]

Illuminance and Perceived Brightness

By Craig G. Malesic, LC, EIT, PMP Have you ever walked into a room and thought “Man, it’s dark in here!” As a lighting designer, when this happens I typically ask, “Is it really dark in the room, or does it just seem dark? And, if it just seems dark, why?” To understand this, we […]

Seller-Doer Tools: Warm Calling

by Scott D. Butcher, FSMPS, CPSM If you’re like most A/E/C professionals, you probably don’t enjoy conducting sales over the telephone, especially if you are prospecting. Yet sometimes you still need to pick up the phone, no matter how much you hate it. It makes sense. Traditional “cold calling” is now considering “interruption marketing,” meaning […]

VRF Infographic

JDB Engineering just published a new infographic about Variable Refrigerant Flow (VRF) systems: overview, applications, sustainability, ideal building types, advantages, and disadvantages. Check it out: Interested to learn more about VRF Systems? Contact Timothy A. Warren, PE, LEED AP, president of JDB Engineering, Inc. Also check out Kevin Angle’s blogs, When Do Variable Refrigerant Flow […]

Stop Tracking Your Hit Rate the Old-Fashioned Way!

by Scott D. Butcher, FSMPS, CPSM Ah, the hit rate. The much-maligned, quasi-useful metric by which many firms live and die. Also known as win rate, this is a very simple formula to judge the “success” of marketing efforts. The SMPS Foundation recently published Measuring for Success: A Look at Hit Rates & Other KPIs […]

What is the Ideal Color Temperature for Your Lighting?

By Craig Malesic, LC, PMP, EIT In a prior post, Understanding Correlated Color Temperature (CCT), I shared insight about the quality of light color, from yellow to blue to “white hot.” In this post, we’ll continue exploring color temperature for lighting, and how lighting design professionals determine what makes the most sense for a given […]

Stop, Don't Post that Photo: Understanding Copyrights & Usage

By Scott D. Butcher, FSMPS, CPSM Wouldn’t it be great if you needed a photograph for your website, blog, social media post, proposal, or presentation, and you could just hop online and find the exact image you wanted? Perhaps you could go to Google Images and do a quick search for the type of photograph […]