JDB Engineering, Inc.

  • Services
    • Mechanical Engineering
    • Electrical Engineering
    • Plumbing Engineering
  • Markets
    • Education
    • Health Care
    • Mixed-Use, Corporate & Commercial
    • Advanced Manufacturing, Processing, Distribution
    • Institutional
    • Research & Life Sciences
  • About
    • About
    • Meet Our Team
    • Careers
      • Talent Wanted
  • Connect
You are here: Home / Archives for Marketing

Marketing & Business Development: How Many “Touches” Before a Sale?

Marketing & Business Development: How Many “Touches” Before a Sale?

by Scott D. Butcher, FSMPS, CPSM “How many licks does it take to get to the Tootsie Roll center of a Tootsie Pop?” If you were a kid growing up in the 1970s, you heard this question in a series of commercials in which a boy queried a cow, fox, turtle, and owl. While the […]

Leave a Comment Filed Under: Business Development, JDB IQity, Marketing, Seller-Doer Tagged With: Business Develompent, Marketing, Sales, Seller-Doer

Stop! Should You Really Submit that Proposal?

Stop! Should You Really Submit that Proposal?

  By Scott D. Butcher, FSMPS, CPSM Note: this blog post originally appeared as a LinkedIn Article as “Proposals: Red Flags and Dirty Tricks.” If you’ve spent any amount of time creating proposals, then you’ve undoubtedly seen all sorts of questionable behavior by proposal requestors. Sure, they send out an RFP (or post it online), […]

Leave a Comment Filed Under: A/E/C Industry Posts, Business Development, JDB IQity, Marketing, Proposals, Trends Tagged With: A/E/C, Marketing, Proposal, Proposals

The Secret Value-Add to Your Project Team: You

The Secret Value-Add to Your Project Team: You

by Scott D. Butcher, FSMPS, CPSM I’ve been a member of the Society for Marketing Professional Services (SMPS) for more than 25 years, and in that time I’ve contributed more than a dozen articles (solo or with co-authors) to Marketer, The Journal of the Society for Marketing Professional Services. Below you’ll find my latest article, […]

Leave a Comment Filed Under: JDB IQity, Marketing, Project Management Tagged With: A/E/C, Marketing, Project Management

The Most Dangerous Words in Business

The Most Dangerous Words in Business

by Scott D. Butcher, FSMPS, CPSM I’ve heard it said that “We’ve always done it that way” is among the most dangerous phrases in business. I can’t say I disagree. Those six words effectively destroy innovation and keep companies from growing and evolving. And in the A/E/C industry, we hear those words a lot. In […]

Leave a Comment Filed Under: Content Marketing, JDB IQity, Marketing Tagged With: Creativity, Leadership, Management, Marketing

Use the “Three R’s” to Simplify – and Strengthen – Your Blogs

Use the “Three R’s” to Simplify – and Strengthen – Your Blogs

by Scott D. Butcher, FSMPS, CPSM I’ve been beyond excited to see a number of my co-workers step up and become bloggers for www.jdbengineeirng.com. There’s a vastly inaccurate perception among far too many technical professionals that they don’t have anything important to say (write). The reality is that they are oozing with knowledge, and things […]

Leave a Comment Filed Under: Content Marketing, JDB IQity, Marketing, Seller-Doer Tagged With: Blog, Blogging, Content, Marketing, Seller-Doer

Those that Lead, Speak. And Write.

Those that Lead, Speak. And Write.

by Scott D. Butcher, FSMPS, CPSM For the past several years, “content marketing” has been the buzzword in the business world. We’ve all been told about the importance of blogs, ebooks, white papers, vlogs (video blogs), and more.  And we’ve seen how some of the leading firms in our industry – of all sizes, by […]

Leave a Comment Filed Under: A/E/C Industry Posts, Content Marketing, JDB IQity, Marketing, Seller-Doer Tagged With: Blogging, Content, Marketing, Public Speaking, Seller-Doer

  • 1
  • 2
  • 3
  • Next Page »

Company Profile

Creating transformational solutions for our clients through Engineering with Creativity ... Leadership by Design.

Learn more.

Contact

Pennsylvania Office: 3687 Concord Road | York, PA 17402 | 717.757.5602

Maryland Office: 913 Ridgebrook Road, Suite 216  | Sparks, MD 21152 | 410.771.3433

Recent Posts

  • Marketing & Business Development: How Many “Touches” Before a Sale?
  • Understanding Lighting Controls
  • Stop! Should You Really Submit that Proposal?
  • Seller-Doer Tools: Networking (Free Book)
  • The State of the A/E/C Industry
  • Weird MEP History: The Common Cup

Search

Specialty Services

JDB Illumination | Architectural, Industrial & Specialty Lighting Design

JDB Insight | Business Technology Strategy

jdbIQity | Marketing & Business Development Intelligence, Training, Facilitation

© 2019 JDB Engineering, Inc. · Rainmaker Platform