by Scott D. Butcher, FSMPS, CPSM “How many licks does it take to get to the Tootsie Roll center of a Tootsie Pop?” If you were a kid growing up in the 1970s, you heard this question in a series of commercials in which a boy queried a cow, fox, turtle, and owl. While the […]
Stop! Should You Really Submit that Proposal?
By Scott D. Butcher, FSMPS, CPSM Note: this blog post originally appeared as a LinkedIn Article as “Proposals: Red Flags and Dirty Tricks.” If you’ve spent any amount of time creating proposals, then you’ve undoubtedly seen all sorts of questionable behavior by proposal requestors. Sure, they send out an RFP (or post it online), […]
The Secret Value-Add to Your Project Team: You
by Scott D. Butcher, FSMPS, CPSM I’ve been a member of the Society for Marketing Professional Services (SMPS) for more than 25 years, and in that time I’ve contributed more than a dozen articles (solo or with co-authors) to Marketer, The Journal of the Society for Marketing Professional Services. Below you’ll find my latest article, […]
The Most Dangerous Words in Business
by Scott D. Butcher, FSMPS, CPSM I’ve heard it said that “We’ve always done it that way” is among the most dangerous phrases in business. I can’t say I disagree. Those six words effectively destroy innovation and keep companies from growing and evolving. And in the A/E/C industry, we hear those words a lot. In […]
Use the “Three R’s” to Simplify – and Strengthen – Your Blogs
by Scott D. Butcher, FSMPS, CPSM I’ve been beyond excited to see a number of my co-workers step up and become bloggers for www.jdbengineeirng.com. There’s a vastly inaccurate perception among far too many technical professionals that they don’t have anything important to say (write). The reality is that they are oozing with knowledge, and things […]
Those that Lead, Speak. And Write.
by Scott D. Butcher, FSMPS, CPSM For the past several years, “content marketing” has been the buzzword in the business world. We’ve all been told about the importance of blogs, ebooks, white papers, vlogs (video blogs), and more. And we’ve seen how some of the leading firms in our industry – of all sizes, by […]