by Scott D. Butcher, FSMPS, CPSM I’ve heard it said that “We’ve always done it that way” is among the most dangerous phrases in business. I can’t say I disagree. Those six words effectively destroy innovation and keep companies from growing and evolving. And in the A/E/C industry, we hear those words a lot. In […]
Use the “Three R’s” to Simplify – and Strengthen – Your Blogs
by Scott D. Butcher, FSMPS, CPSM I’ve been beyond excited to see a number of my co-workers step up and become bloggers for www.jdbengineeirng.com. There’s a vastly inaccurate perception among far too many technical professionals that they don’t have anything important to say (write). The reality is that they are oozing with knowledge, and things […]
Those that Lead, Speak. And Write.
by Scott D. Butcher, FSMPS, CPSM For the past several years, “content marketing” has been the buzzword in the business world. We’ve all been told about the importance of blogs, ebooks, white papers, vlogs (video blogs), and more. And we’ve seen how some of the leading firms in our industry – of all sizes, by […]
JDBE Vice President Speaks on How A/E/C Firms Are Using Staff to Win More Work
JDB Engineering vice president Scott D. Butcher, FSMPS, CPSM was recently invited to present at two conferences, including the Sales & Marketing Forum, a pre-conference program of the American Council of Engineering Companies (ACEC) in Washington, DC, as well as the American Institute of Architects (AIA) Conference on Architecture in Orlando, FL. The presentation content […]
The Latest from the ENR Marketropolis Blog
JDB Engineering vice president Scott D. Butcher, FSMPS, CPSM has now been blogging on the Engineering News-Record website for more than a year, authoring more than 30 blog posts. Selections from some of his latest posts: It’s 2016 – How’s Your Marketing Plan? Is Your Employee Development Program Too Focused on Hard Skills at the […]
Social Selling, Trends, Census Stats & Shortlist Interviews – Recent Posts from Marketropolis
In September, JDB Engineering vice president Scott Butcher, FSMPS, CPSM began blogging on the Engineering News-Record website, ENR.com. His blog covers aspects of marketing and business development for architectural, engineering, and construction firms. Here’s his four most recent posts: Social Selling: Does it Make Sense for A/E/C Firms? Part I 31 Trends Impacting the A/E/C […]