by Scott D. Butcher, FSMPS, CPSM Seller-doer, doer-seller, closer-doer, rainmaker … these are all terms used to reference a technical professional (architect, engineer, scientist, construction manager, etc.) tasked with bringing in business to his or her firm. We know why this model is important: clients are increasingly demanding it. We know who is typically involved […]
Category Archives: JDB IQity
by Scott D. Butcher, FSMPS, CPSM Ah, the hit rate. The much-maligned, quasi-useful metric by which many firms live and die. Also known as win rate, this is a very simple formula to judge the “success” of marketing efforts. The SMPS Foundation recently published Measuring for Success: A Look at Hit Rates & Other KPIs […]
By Scott D. Butcher, FSMPS, CPSM Wouldn’t it be great if you needed a photograph for your website, blog, social media post, proposal, or presentation, and you could just hop online and find the exact image you wanted? Perhaps you could go to Google Images and do a quick search for the type of photograph […]
The Yorktowne Hotel has been the nucleus of the York, Pennsylvania community since it was constructed during the Roaring Twenties. It closed for renovations in late 2016, and many residents and businesses alike have been looking forward to its rebirth as an anchor in downtown York. JDB Engineering has been intimately involved with the project […]
by Scott D. Butcher, FSMPS, CPSM I’ve heard it said that “We’ve always done it that way” is among the most dangerous phrases in business. I can’t say I disagree. Those six words effectively destroy innovation and keep companies from growing and evolving. And in the A/E/C industry, we hear those words a lot. In […]
by Scott D. Butcher, FSMPS, CPSM I recently co-presented about industry megatrends to an audience of architects. We talked about the utter lack of productivity increases in the construction industry over the past several decades. We looked at a chart that demonstrated how, in the 1960s, manufacturing and construction productivity were at similar levels. However, […]
by Scott D. Butcher, FSMPS, CPSM With the proliferation of smartphones featuring quality cameras, affordable DSLR cameras, and even point-and-shoot and prosumer cameras that do most of the thinking for you, everyone is becoming an architectural photographer these days! And yet few architecture, engineering, and construction professionals have learned how to take effective architectural photographs. […]
by Scott D. Butcher, FSMPS, CPSM I’ve been beyond excited to see a number of my co-workers step up and become bloggers for www.jdbengineeirng.com. There’s a vastly inaccurate perception among far too many technical professionals that they don’t have anything important to say (write). The reality is that they are oozing with knowledge, and things […]
At JDB Engineering, innovation is at the core of who we are and what we do. We’ve continued to innovate our business model, and are pleased to share with you four specialty service lines. The first two are not new – we’ve been providing these services for many years. However, to better meet client demand, […]
by Scott D. Butcher, FSMPS, CPSM For the past several years, “content marketing” has been the buzzword in the business world. We’ve all been told about the importance of blogs, ebooks, white papers, vlogs (video blogs), and more. And we’ve seen how some of the leading firms in our industry – of all sizes, by […]
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